About me...

I'm obsessed with innovation and beautiful designs that have both purpose and meaning. I love working in an agile style, and believe that process makes perfect, in an ever evolving, digital world. I love a good challenge, and will always arise to the occasion. 

A bit of background: I started modeling at 14 years old while still doing my GCSE’s, it opened my eyes to a whole new industry not taught at my school. After my exams I began traveling and working around the world experiencing different cultures and styles from 16 (Yes, back then it was normal to work and travel alone as a teenage model, and no one would bat an eyelid). In between working I studied Fashion and Design Construction, and my obsession with colour and textures started to set in. So after 10years of modeling I retired, and decided to go backstage and work as a stylist, I worked my way up from the bottom, starting off as an assistant (if you’ve seen the Devil wears Prada, I’ve seen worse) to becoming the Fashion Editor at Suitcase Magazine (winner of many design awards) as well as styling and Art Directing for the likes of DeBeers, Dior, Fendi and Amazon.

I have always been inquisitive and innovative by nature and wanting a new challenge with a passion to explore the start-up world I set up my first start up, a sustainable fashion multi brand store, primarily to work out how everything worked from setting up a company, Sales, Scale, Growth, Customer Service, Google Analytics, SEO, etc etc. It was fun doing it on my own  (I sold the company in 2020). However now I wanted a team, and when the first lockdown happened I jumped at the chance to take part in the Covid 19 Hackathon, and after being chosen as the team leader for our international team, a few sleepless nights later, some hard graft, pitching to the UN, UK Gov, investors and CEO’s from around the world we won 1st prise and started Saku. 

This journey has led me to my current position working part time as a UI designer at ICAS Digital Health, the team is great and I am learning new things everyday. Alongside this I am working with a few freelance clients, and am constantly striving to improve my UI skills and I am starting to explore the world of 3D digital design. Drop me an email if you want to find out more. 

Influences: Alexander McQueen / Giulia Tofana / Kay Nielsen / Steve Jobs / Tim Walker /